08 March - LG Chooses Domestic & General
Domestic & General has been selected by LG Electronics UK to provide a comprehensive portfolio of product registration and warranty services. Covering the brand's class leading home entertainment and home appliances ranges, the five year partnership will further strengthen LG's service and support operation and broaden the company's long term relationship with its customers.
As part of the agreement Domestic & General will deploy its market leading product registration and data collection initiatives, including in-box cards, on-product stickers, and innovative on-line registration channels. Already proven across many of the UK's leading home appliance brands, the data provides a comprehensive insight into customers and will underpin LG's CRM strategy into the future.
Alongside registration, Domestic & General will market and administer a complete LG-branded warranty offering. This includes additional one, two, three and four year plans from point of purchase, through to annual plans marketed at the expiration of LG's standard one and two year guarantees. Each plan is backed by Domestic & General's award winning UK contact centres, nationwide repair network and a market-leading post-repair customer satisfaction rating of over 94%.
Comments Domestic & General Sales Director, Derek Hollingdale: "We are delighted to partner with another of the UK's tier one home appliance brands. Our proven business model and exemplary customer service standards will not only deliver unrivalled data volumes but further strengthen the relationships between LG and its customers. From customer contact throughout the life of the product to exceeding expectations at point of breakdown our expertise will generate long term value for both businesses."
Andy MacKay, Sales director, Home Appliances at LG, comments: "D&G has proven time and time again it can deliver great value and excellent service in this sector. The company's experience and professionalism are a natural fit with LG and underpin the confidence we have in this long term agreement. The additional customer data and comprehensive range of well supported warranty products are a valuable extension to the LG brand as it continues its growth in the UK market."
- ENDS -
Notes For Editors:
1. For more information, please contact Michael Rosen, Press & PR Manager, on 020 8879 8767 or 07595 550897 or firstname.lastname@example.org
2. Domestic & General provides warranty services for UK and International clients and comprehensive product protection for more than nine million customers.
For over sixty years we have been looking after people when things go wrong. Our primary focus is on providing product protection for major domestic appliances and consumer electronic products. Together with our manufacturing, retail and financial services clients, we provide warranty services for over 150 major UK and International brands. We manage the whole warranty process, including: customer mailing; contact centres; repair networks; in-house administration; claims handling.
We operate across a number of different international markets, most notably in Australia, Germany, Spain and France. To learn more about us, visit www.domesticandgeneral.com