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9 September 2013 - Domestic & General appoints Group Marketing Director

Domestic & General, the leading warranty services provider, is pleased to announce the appointment of Dean Keeling as Group Marketing Director. Dean joins the executive board from senior roles across British Gas/Centrica and will take on full responsibility for the Group’s UK Marketing and Marketing Services functions. Expanding Domestic & General’s senior management team, Dean has been appointed to the Group’s Operating Board and both the UK & International boards.

John Pearmund, Group Chief Executive at Domestic & General, said, "Dean joins Domestic & General at an exciting time in its history and brings with him a wealth of commercial and strategic marketing experience across a range of mass-market consumer propositions. His appointment further strengthens our senior management team as the business continues its growth in the UK and expansion across international territories."

Dean started his career at Procter & Gamble, working across a number of Marketing and General Management roles in the UK and Western Europe, developing both Grocery and Health and Beauty retail sectors. For the last four years Dean has worked at Centrica, with roles including the development of the British Gas brand and strategic marketing. More recently, he led the start-up of British Gas Smart Homes to drive market leadership in Smart Meters, Electric Vehicles and innovative launches including the award winning Remote Boiler Controls proposition.

Dean Keeling, Group Marketing Director at Domestic & General, said, "Domestic & General has an excellent customer focused strategy and culture which I look forward to building upon as the business grows. The potential for Domestic & General to help customers care for their appliances is huge and I’m delighted to be joining a business that has such strong momentum and drive."

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Notes For Editors:

1. For more information, please contact Richard Stevenson on 020 8879 8888 or 07974 926 157 or

2. Domestic & General provides warranty services for UK and International clients and comprehensive product protection for more than fifteen million customers.

We were founded 100 years ago, and for the past 60 years we have been looking after people when their appliances break down. Today our primary focus is on providing product protection for major domestic appliances and consumer electronic products. Together with our manufacturing, retail and financial services clients, we provide warranty services for many major UK and International brands. We manage the whole warranty process, including: customer mailing; contact centres; repair networks; in-house administration; claims handling.

We operate across a number of different international markets, most notably in Germany, Spain, Australia, France, Italy and Portugal. To learn more about us, visit